D1 Milano

Pop-up retail, Stazione Roma Termini, 2025, Rome.

Over the past year, we have developed a series of new retail design concepts for D1 Milano, working closely with the brand’s creative director and internal team. The idea behind the project was to define a strong, high-end retail strategy through a modular, plug-and-play system. Each element draws clear aesthetic references from the Milanese design tradition of the 1950s and 1960s, reinterpreted with a contemporary language. One of these kiosks is now live at Stazione Termini in Rome.

Ph. Stefano Colombo