Piacenza 1733

MMFW SS27, 2026, Milan.

Invited by NOP-NOP agency on the occasion of Milan Men’s Fashion Week SS27, the project is the first installation hosted in Piacenza 1733’s brand-new showroom in Milan. The idea was to create a hybrid between a temporary retail project and a spatial installation that interacts with the audience. The main focus was not only to display the new collection, but also to immerse the public in the world of Piacenza 1733 and its long history of cashmere manufacturing. Inspired by the production facilities near Biella, the project is divided into different stations, resembling the machinery used by the company throughout the production cycle.

 

Curated and produced by NOP-NOP
Designed by Parasite 2.0
Design team: Eugenio Cosentino, Luca Marullo Viola, Noemi Giussani and Stefano Colombo.