I have a crush on you

MSGM Showroom, November 23rd, 2023, Milan

For the launch of the new collaboration between MSGM and Crash Baggage, we have created a special setup inside the Milanese brand headquarters. The Installation project reworks the signage and aesthetics of the crash test spaces, the main inspiration for the two brands’ collaboration. A series of stickers cover the ground, the displays and the various surfaces, while two long lines of mirror and polycarbonate play with the green light, creating reflections and original points of view. The installation is designed to be dismantled and reassembled in a set of furniture for future events.