Brand Licencing Exhibition (BLE) 2017, Olympia Fair Center, from 9th to 11th October 2017, London.
PANTONE LAB is a pavilion realized for Nicola Ciancio’s communication agency, at Brand Licencing Exhibition 2017. The project for Pantone, curated in Europe by CrazyBell Licencing Company, has references in the laboratories where the company analyzes the colors. The laboratory, as an aseptic space for excellence, becomes the scenery in which different activities can be done. The communicative role of architecture is lost. In a homogeneous monochromatic space characterized by blink material such as steel, plastic, and glass, the color becomes the subject of the performances that take place during the fair. A conveyor belt moves small bottles filled with colors, replaced three times per day. A screen printer, on his table full of ampoules, print small personalized books. Two scientists apply color tattoos on visitors’ skin. The users are called to enter a micro-world of which they become part.
Creative Direction and General Concept: Nicola Ciancio
Booth design and concept: Parasite 2.0
Live Serigraphy and Colors Preparation: Filippo Basile\ Press-Press
Stand Realization: Timor &Sanz
Actors Organization and Logistics Manager: Roberta Cutolo
"10 Anni di Parasite 2.0"_In dialogo con Salvatore Peluso su PTW School[READ]
"Scenografie Politiche" per Menelique #4[READ]
In dialogue with Nick Axel for Extra Extra Magazine n.13°[READ]
"Parasite Invasion" is part of Istmo magazine's first release![READ]
"Ten Deserts" for Un Sedicesimo #55 by Corraini Edizioni.[READ]
"At the beginning there was the desert" for Magda Magazine. Text by Parasite, photography by Giaime Meloni.[READ]
Our article on Horst Arts and Music Festival is on Domus web[READ]
"Architecture, artifice and the normative man" on Avery Shorts[READ]
"Three Stories: On Future Shock, Retreat, and Architecture as Scenography" on DUE a weekly publication made by Sofia Pia Belenky and Tobias Hentzer Dausgaard and designed by Simone Niquille for the Architectural Association.[READ]
"Cosmology, Subcultures and Urban Wilderness" on Archinect[READ]
"The Internet Was a Desert" on Archinect.com[READ]
"The desert on the margins is my Heimat: for a non-eurocentric vision of migrations and architecture"_Cartha on Making Heimat, a special issue on the German Pavilion at the 15th International Architecture Exhibition la Biennale di Venezia, 2016[READ]
"Towards a Digital Talking Architecture"_Form of Formalism, n.3, 2016[READ]
“L’architetto neofiliaco”_Kabul Magazine, 2016[READ]
"The Neophiliac Architect: Three-act play" Trans 28, architectural magazine edited by ETH Zurich Architecture Department[READ]
"Partytopia, crypto urban desert e primitive future tribalism" Artribune, “Carnet d’architecture” a cura di Emilia Giorgi[READ]
“Primitive Future Office”_Plug-in Book, 2016[READ]
"Extreme-Land#5" Interview with Simone Niquille_ATP Diary[READ]
"Extreme-Land#4" Interview with Matilde Cassani_ATP Diary[READ]
"Extreme-Land#2" Interview with m-a-u-s-e-r_ATP Diary[READ]
"Extreme-Land#3" Interview with Aristide Antonas_ATP Diary[READ]
"Extreme-Land#1" Interview with Andreas Angelidakis_ATP Diary[READ]
“Città: rammendare le coscienze” Archphoto[READ]
Parasite 2.0 is a design and research agency based in Milan and London. Founded in 2010 by Stefano Colombo, Eugenio Cosentino and Luca Marullo, they investigate the status of human habitats, acting within a hybrid of architecture, design, and scenography.
Parasite 2.0 has worked and collaborated with Triennale Milano, Copenhagen International Fashion Fair, Ikea, Terraforma Festival, Missoni, and Venice Architecture Biennale, among others.
They taught at The Gerrit Rietveld Academy in Amsterdam, NABA Nuova Accademia Belle Arti Milano, Design Academy Eindhoven and since 2016 they have been regularly teaching at MADE Program-Accademia di Belle Arti R. Gagliardi in Syracuse, Italy.
Parasite 2.0 were awarded the YAP Young Architects Program MAXXI in 2016.
Via Boncompagni 51/10,
Milano, 20139, Italy.
Cell Studios, Grosvenor Way,
London E5 9NE, UK.
info [at] parasiteparasite.com
parasite2.0 [at] gmail.com